Posted by John Scalzi
https://whatever.scalzi.com/2026/06/11/please-i-beg-of-you-do-not-use-ai-in-your-business-communications/
https://whatever.scalzi.com/?p=61067
The other morning I was clearing out the multiple daily emails I get from scammers who have used “AI” to praise one of my books in order to get me to use their “marketing” services and/or be on their “podcast” and/or show up for their “book club” and/or use them to become big in Hollywood, all of which is cover to grift money from me, one “Ai”-written email in particular caught my eye. This was not because it was any more authentic than the rest of them, but because the domain it came from was a specific and legit business domain, and not just Gmail or Hotmail or even (oh lord) AOL.com. In a burst of concern, I sought out the email of the company head and their management contact to let them know I suspected their domain had been hacked by scammers.
I got a reply back that, no, actually, the email, which to me had clearly been written using “AI,” was legitimate.
Folks: Don’t do this. Don’t use “AI” for your business correspondence, especially to creatives. Ever.
Let me put this in perspective: I get literally dozens of spam and scam emails every day, all of which use “AI” to fart out canned flattery about my work in an attempt to bamboozle cash out of me. I get so many of them, in fact, that I can tell at a glance not only that the text has been written with “AI,” but also, at this point, which of the “big four” LLMs was used to fart it out. Hell, I literally just now got a scam email in Spanish, and I could tell what it was going to say even before I pressed the “translate” button.
This is how predictable “AI” writing is, and how frequently it is used for fraudulent purposes. At this point, my brain immediately and directly associates “AI” text in email with “scam.” That is its only purpose.
The thing is: I’m not special. Every writer and creative person, from the most successful down to the very newest, is inundated with these scam spam emails. Lots of them, every single day. Pretty much every one of us, I assure you, now associates “AI”-generated text with attempted fraud.
When you, a legitimate business, use “AI” to communicate with me, I do not think “wow, that was a really well-composed email that makes me want to engage with the sender in a mutually co-operative way.” I makes me think “This is a fucking scam,” or, in the most charitable scenario, “This company has been hacked and a scammer is using their domain to fleece people.” Maybe you don’t know this, because you’re not the recipient of endless attempts at scammage via “AI.” But I know this, and it’s why I am telling you now: When you use “AI” in your professional communications, you do not look like a professional. You look like a fucking scammer.
There is a solution! Just don’t use “AI” to write your professional correspondence! Remember the day, like, just four years ago, when you pretty much wrote all your emails by hand? Do that again! It’s not difficult, you won’t look like a scammer, and your email has a better chance of being read and treated as if it came from an actual human, because it doesn’t look like every other awful scam email out there. It just makes good business sense.
Also, aside from the “you look like a scammer” angle: Why would I want to do business with someone who can’t even write a single fucking email on their own? This is a “basic competence” issue, folks. If you can’t get it together to write a simple business communication by yourself, what confidence should I have about any other aspect of your business? What value do you have for me? I mean, I also have access to “AI,” so if that’s what you’re bringing to the table, what do I need you for? As the saying goes, you have only one chance to make a first impression. If my first impression of you is that you’re letting “AI” do the talking for you, then my impression is that you’re not offering me anything at all.
So, yeah. “AI”? Don’t use it in your business emails. It does nothing positive for you, and does a lot that is negative. Just write the email yourself, or, if you’re a boss, pay someone to do it for you. It’s going to make a difference, and at the very least, your chances of being immediately and forever sorted into the spam folder will be a lot lower.
By the way, from the time I started writing this to right now, which is roughly a half of an hour later, I have received eight “AI”-written scam emails, including the one in Spanish mentioned above. This is what you’re up against when you send something to my email. If you’re using “AI” to write your business email, this is also what you’re sorting yourself into. Think about it, maybe.
— JS
https://whatever.scalzi.com/2026/06/11/please-i-beg-of-you-do-not-use-ai-in-your-business-communications/
https://whatever.scalzi.com/?p=61067